About Us

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Sage Licensing Group, Inc. is a consortium of licensing, branding and marketing professionals with specific expertise in key domestic and international markets. Its principals, together with a broad network of associates, have accumulated an impressive record of accomplishments.

Bruce Giuliano, the founder of Sage, is a seasoned Senior Executive with diverse leadership experience in a variety of enterprises during critical periods of strategic growth and development. He is perhaps best known for his role in developing the North and Central American licensing programs for Hello Kitty and the family of Sanrio characters.

Gail Van Hoozier has worked on both sides of the retail world for more than 30 years. She understands that the business of retail is a relationship between retailers, licensees and their brands. In the course of her career she has been a buyer for a major national department store chain, both a regional and national sales manager and a pioneer of retail business development in the licensing area. As the National Sales Director for both Sanrio and Saban, Gail opened and maintained business relationships In all tiers of retail. She joins Sage licensing as a partner.

Pamela Bonnell has spent more than 25 years as a Creative Director and Product Designer in roles for companies such as Scholastic, Disney, Fox and Sanrio. As an independent contractor,  she has brought her expertise in product and branding to Cherokee Apparel, Old Navy, Marvel, Mattel, Little House on The Prairie, Crayola and many others. She is currently a partner in Sage Licensing as well as one of the artists under representation.

Homemade Licensing is an established art licensing company based in Paris, with key accounts in the European market. 

Together, Sage Licensing and Homemade Licensing co-represent talented artists and brands worldwide.